WAVECEL
WaveCel is revolutionizing the bike safety industry with a quantum leap forward in helmet technology that lowers risk of concussion by up to 73% as compared to traditional foam helmets. To show how this innovative new material functions during an impact, Drive and Team Studio developed a comprehensive brand strategy.
Our Strategy
Wavecel's mark was inspired by the structure of their breakthrough helmet design. The combination of bright bold color and typography provided a flexible design system for any medium.
Explore Our Work